My experience spans from personal branding, cover art, social media design, web design, and commissioned artwork. Available below are PDF versions of both my resume and portfolio. If you'd like more, please feel free to contact me.
RESUME
EDUCATION
University of North Carolina at Chapel Hill // School of Media and Journalism
Bachelors of Journalism // Major: Graphic Design
Graduated December 2014
WORK EXPERIENCE
Fleet Feet STORE SUPPORT TEAM // SENIOR GRAPHIC Designer
March 2022 - PRESENT
With the growth of Fleet Feet as a brand, the need to expand the creative team increased. As Senior Graphic Designer, I continue to create all manner of marketing and creative materials such as advertising, social posts, apparel designs, retail assets, etc. I also provide oversight and influence on many projects, ensure graphics maintain brand standards, and administrate our Canva team and subscription.
Additionally, I have spearheaded the design and curation of national marketing efforts as well as high profile events including Fleet Feet’s first foray at the New York City Marathon.
Fleet Feet STORE SUPPORT TEAM // GRAPHIC Designer
March 2020 - April 2022
After 2.5 years of work in Marketing and Creative, my role continued to take on more responsibility, including researching design trends, creating mood boards, and leading whole projects from start to finish.
Fleet Feet STORE SUPPORT TEAM // Production Designer
November 2017 - March 2020
Working in the creative department, we design all marketing assets from the ground up. We divide the work, collaborate, and work with the rest of the marketing team to deliver effective content in a timely manner.
Projects have included in-store displays, signage, and digital slides; web assets; and logo design.
self-employed // Artist & Graphic Designer
January 2015 - Present
Immediately after graduating, I began my freelance career in the design world. This has mostly grown via local connections and networking. The work has grown my skill-set considerably, while I also leverage my customer service experience to keep my clients happy.
Duties
Meet with clients to discuss their needs and deadlines
Send sketches or preliminary designs to clients to ensure I have the right idea and am headed in the right direction
Maintain communication through design process
Always be available and willing to alter my ideas to suit their wishes and needs, while also providing expertise and suggestions
REI // Footwear Sales Lead & Sales Associate
April 2011 - November 2017
I was hired in spring of 2011 as a sales associate, initially at the Asheville location. My work at REI got me through college but has been much more instrumental than that. Despite being a retail job, REI taught me about branding and messaging in a 21st Century economic world. It's a retail company that emphasizes it's brand, because that's what makes it different: outdoor-focused, member-owned, stewardship, etc. And this brand is something that every employee builds at the store level, in our daily interactions with customers.
REI also showed me how my creativity bleeds into everything that I do. I've worked on the visual team, often am asked to work on displays, and continually find myself making everything as aesthetically pleasing as possible. I can't help improving layouts, constructing visual "stories", and just letting my designer eye show through.
Duties
Manage the day-to-day operations of my department, making things run smoothly, knowing the products better than anyone, and being the point person
Deliver excellent customer service on a daily basis
Know products in order to make calculated recommendations based off of customer needs
Member of the Safety Committee, Spring 2016 - Present
Member of Visual Team
Train, guide, and coach new hires through product training and guide shifts
Meet periodically with store Core Team (other store leaders) to discuss store status and needs
Christ Community Church // Communications Manager
August 2016 - March 2019
In the summer of 2016, pastor Byron Peters asked me to fill in a hole he felt existed in the church's staff. They were in desperate need for a website overhaul, had virtually no social media presence, no official advertising capacity, and no point person to take care of any of these needs. So, we constructed Christ Community Church's (CCC) communications manager position, and I became the first to fill the job.
Duties
Move the website from Wordpress to Squarespace - view it here
Redirect all domain registration information to the new hosting service
Completely redesign the website with a new modern look, streamline the information provided, take and purchase new photos
Continue to update and maintain
Create a Strategic Communications Calendar that integrates all communication channels into one file to coordinate effectively
Work with staff leaders to keep communication current and relevant
Update social media pages
Update and maintain Facebook page
Create CCC's Instagram account
"Promote" posts, targeting specific audiences with appropriate advertisements
Design advertisements, both print and digital