Fleet Feet Portfolio
It’s impossible to display the breadth and variety of the work that is done at Fleet Feet Store Support Team. But I’ve done my best to curate an abbreviated list of assets that more or less demonstrates the scope of my work at Fleet Feet.
Note: All these designs are made in a collaborative setting. Although I was the principle designer on all featured assets below, each one involved varying degrees of oversight and teamwork and went through at least one round of editing to reach their full potential.
Kalen Vaughan Johnson Personal Branding
Local new author, Kalen Vaughan Johnson contacted me to brand her name after the publication of her first novel in 2016. During the winter and Spring of 2017, she used this logo design in book signings, readings, and merchandise. See more at her website.
Christ Community Church Social Media Logo
While working as communications manager for Christ Community Church, I designed a social media version of their logo to use on Facebook and Instagram. It uses the same colors as the church's traditional logo but it a layout much better suited to a profile picture.
Illustration and Commissioned Artwork
One of the first projects I had when hired as communications manager was redesigning the church website. It was, at the time, an outdated design, hosted by Wordpress. I completely moved it to Squarespace, overhauling the layout, streamlining the information, and improving the branding all around. I still maintain it weekly.
I was approached to redesign this website in the Spring/Summer of 2017. It was hosted on Wordpress before I moved it to Squarespace--a platform I am very familiar with.
RETAIL DISPLAYS & SIGNAGE
As often as I can, I employ my creative talents in the retail space. I work full-time as sales lead at REI Durham. The opportunities to implement or augment the floor-set has given me a reputation as a visually creative person on the sales floor.
As communications manager for Christ Community Church, I often design social media posts. This involves taking and purchasing photos, editing them, creating designs, and formatting. Every month, I have to decide which posts to use as paid advertisements, selecting a specific target audience and using a limited budget to promote the church in the community.
Some of these reference local events or recent sermons, while others are specific to holidays, etc.